Twitter Is Your Source For Quality Leads

January 3, 2012 by  
Filed under Marketing

Twitter is being talked about all over the world. In fact, the application has now been around for some time and each day new uses are found for this blog like tool. As a marketer, I’ve been wondering whether or not how it might be used to help my business.

As someone who didn’t want to use Twitter for quite some time, I finally dove in and learned what all of the excitement was about. Similar to other social networking sites like Flickr and Facebook and others, Twitter provides a forum for real time communication. It connects us all and brings us closer to others with similar interests.

One of the aspects of Twitter that is so vital to me is the ability to stay on top of information in my industry. With so many information sources out there, its impossible to consume it all. By following certain people in positions of influence within the industry I can quickly find out whats worth my time and what isn’t. More importantly, I can access information that’s been referred from others I trust versus simply trying to locate it on my own.

In addition to following people and the industry information they’re sharing, you can also find others who bring value to your day. Whether its connecting with someone who is funny or provides you with daily thought, your list of people to follow is completely in your control. This gives you a great deal of flexibility and also allows you to filter information that you want to receive.

Another benefit of Twitter is that of developing your own following. In addition to following other people, others can follow you. Over time, this allows you to build a large list of followers. You may be asking yourself what type of benefit this provides but for those of you who are marketing online, you know that its all about building a list. Twitter is the ultimate list of like minded individuals who value what you have to say, share, or promote.

After building a solid list that is comprised of followers that value what you have to say and offer by way of free information, consider how you can encourage them to move through your purchase process. One tip is to offer free information that they can register for or download from your site. You can use an auto responder to help move them through to the purchase of a product or service you or your company has to offer. This is one of many ways to benefit from Twitter.

Twitter can provide an ideal channel for building a list of prospective followers and adding value. Start with an understanding of your audience and provide valuable information that can help them succeed. Once you’ve build up a trust level, offer products or services that can help them solve a problem. This will improve your business and help your followers as well.

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Understanding Twitter: A Tell All Guide

January 2, 2012 by  
Filed under Marketing

A number of weeks ago, a good friend turned me on to the social media phenomenon called Twitter. I have to say that I’m not a heavy user of social media and quite honestly don’t see the purpose. At least that’s what I thought prior to my experience. Three weeks later my thoughts and feeling have changed rather significantly.

Once I got online and started using Twitter, I better understood the fascination with this seemingly simple tool. It has its own vocabulary, functionality, and many features that you may not know about. Truthfully, the only way to truly understand Twitter is to read a how to guide, watch a video, or use a third party platform for managing Twitter related activities.

On a day-to-day basis, I’m involved with sales, marketing, account management and much more. Using Twitter gives me access to some of the leading authorities in my industry and others who have proficiency in the types of situations I deal with. Online social media tools allow me to connect with a variety of experts and others who have already solved some of my most difficult problems. Twitter provides direct access to many people that I otherwise would never communicate with. Celebrities, gurus, and industry experts are all available at the click of a button. And believe it or not, some, certainly not all, will actually respond to you when approached directly. Truthfully I don’t know whether or not its their mom, personal assistant, or some hourly worker who is replying to my questions, but more often than not, they are filled with words of wisdom.

As I explore my hobbies, I am finding others who are also learning about a particular topic or leisure area. They share great tips and information that save me tons of research. I’ve even built a small following of similar individuals and as a result can share what I know with them. Sometimes they respond directly and other times they pass on my tip or information to others. This is called re-tweeting and will probably be part of Websters dictionary at some point.

Twitter allows you to easily filter your network of followers and those you follow. In addition, you can filter the information you receive from others. The good news is that you can respond to individual posts or chose to do nothing. The communication path is in your control. Another great thing about posts from others is that they usually contain links to helpful information on the web. You can follow these links or ignore them. Either way you have access to information you may otherwise never have found.

The truth is that I was not an early adopter of social media for a number of reasons. Now that I’ve gotten some experience with Twitter and other social media tools, I better understand my initial reluctance to jump on board. I avoided social media because I simply didn’t understand it. What I didn’t realize at the time was that I’d never be able to fully appreciate it until I actually used it. Now that I have, I clearly see the value.

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How To Advertise On Twitter

January 1, 2012 by  
Filed under Marketing

Online promotion is now the trend these days specifically for marketing items and business services. A lot of website owners are already leaning on this form of advertising since it generally gives free services and all you have to invest is your own time and energy. There are many ways in which you can do marketing and advertising with the aid of social media marketing. And of these one social media that is preferred among internet surfers is Twitter. Advertising on Twitter has become widely used by many because it lets you promote your web site or business for free with a huge prospect of visitors.

However when you plan to do marketing on Twitter, you can follow some of these guidelines to help you in getting started with twitter as a tool for marketing:
You need to have a unique strategy and mission in using twitter for marketing your business. Time marches on so quick that you won’t really noticed how much time you’ve used on the web if you don’t develop a time period on what you need to accomplish.
Make an effort to do a little connection with your fans and not simply advertise yourself and your company. Make your twitter updates engaging so that your readers would be keen on your company and on whatever you can offer. Over self-promotion would just frustrate your fans and might at some point lead to being “unfollowed”.

Never get too personal or unfavorable. Your friends can read all your twitter updates and Google indexes twitter updates and messages as well so that you shouldn’t tweet something that can harm your company’s strength.
Do tweet very seriously. Mentioned previously, anyone can read your twitter updates which means you better tweet only those details that makes sense and not simply “spur-of-the-moment” feelings. Fresh supporters may backread your twitter posts so you should mainly provide details that are valuable and can make viewers more interested on what you are offering.

Advertising on Twitter can possibly bring potential customers and clients if you are just careful with your methods. Coupled with willpower and hard work, this device is most likely all you have to boost your subscriber base.

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Can Social Media Help You Sell More?

December 29, 2011 by  
Filed under Marketing

Can social media really help your business build it’s brand or sell the products you have to offer? With more people using these web sites on a daily basis, there must be a way to turn followers into purchasers. I believe its possible with a few simple strategies. Consider the power of social media as communicator, leader, and sale person. Follow these guidelines for social media success.

for social media to be effective, it’s important that you focus on a specific audience for whom you have something in common. You want to have regular conversations with like minded people. If you are interested in baseball and you’re focused on soccer, you’re going to have a hard time being part of the conversation.

Begin with a Social Media plan. Many people start using social media without a clear objective. You should always begin with a clear objective and by developing a plan to support social media activities on a regular basis. Decide if you can handle the burden of social media on your own or if you will require help from others.

Share your expertise. What are you good at? Others want to learn from those with experience in a given area. Do you have a skill that you can teach others? Take time to share what you know and do it in bite sized pieces. This can keep others engaged and allow you to communicate within your comfort zone. The more experience you can share the better.

Communicate on a consistent basis. One of the most important aspects of social media is having a dialog on a regular basis. You must commit some time to posting on social media related sites a few times per week. By staying in front of others on a regular basis, you make sure that the conversation continues to grow. The more you put in the more you’ll get back. Communicate often and consistently to be successful.

Invite conversation with others around specific topics. Take a stand and choose a side. By serving to create dialog, others want to be part of the conversation. The more people that weigh in the better your content as it represents many different points of view. This enriches the content and attracts others to your conversation.

Stop selling. Something that I see on a regular basis is direct selling happening on social media websites. However, what these individuals don’t realize is that nothing turns off individuals more than being sold. Rather, they want to learn about a subject area and choose products and services on their own after research, recommendations, and reasoning. Don’t use social media to sell directly. Rather, use social media to build a following. Once you have proved value, others will look to follow you and the products you use or try.

Using social media for marketing success is possible. However, to do so you will have to walk a fine line between offering value, communicating regularly, and mentioning products or services. Your best bet is to create a following first, create value, and only offer suggestions that are relevant to the dialog. Make a social media plan that can help you succeed online and follow through every day. Social media should be a significant part of your marketing plan.

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Learn How To Promote On Twitter

December 28, 2011 by  
Filed under Marketing

Social media marketing is now the trend these days especially for marketing items and business services. Numerous website owners have been leaning on this kind of advertising and marketing since it normally offers free services and all you need to invest is your own determination. There are various ways that you can do advertising and marketing with the aid of social media. And of these one social networking that is popular among internet users is Twitter. Advertising on Twitter has been widespread by many since it allows you to advertise your site or business without cost with a huge prospect of viewers.

But when you schedule to do marketing on Twitter, you can stick to some of these tips to help you in getting started with twitter as a instrument for marketing and advertising:

1. You need to have a unique strategy and goal in making use of twitter for marketing and advertising your company. Time flies so fast that you won’t actually noticed how much time you’ve spent on the web unless you make a time frame on what you really need to conduct.

2. Make an effort to do some discussion with your fans and not simply advertise your self and your enterprise. Make your twitter posts engaging so your supporters would be interested in your organization and on what you can offer. Over self-promotion would certainly frustrate your fans and may at some point result in being “unfollowed”.

3. Never get too personal or destructive. Your visitors can see all your twitter updates and messages and Google indexes twitter posts as well so you must not tweet anything that can harm your company’s reliability.

4. Do tweet seriously. As mentioned, anybody can read through your tweets so you better tweet solely those information which makes sense and not simply “spur-of-the-moment” feelings. Fresh visitors may backread your twitter updates and messages so you should exclusively provide facts that are useful and can make audience more engaged on what you have to offer.

Advertising and marketing on Twitter may possibly deliver prospective clients and customers if you are just vigilant with your tactics. Coupled with willpower and hard work, this tool is probably all you have to improve your customer base.

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Can Social Media Perform Like a Symphony?

December 26, 2011 by  
Filed under Marketing

By Emile Sutter

According to Author and Social Media Marketing Expert, Mike Magolnick, businesses that take advantage of social media resources working in “concert” can dramatically improve their brand management and customer engagement, not mention create leads and sales.

“Social Media is critical to business,” Magolnick wrote in his book ‘The Social Media Symphony’. “There is no way around it. Whether your business is in it or not, it is in it. You don’t have to put up a Facebook page or set up a Twitter account in order to be part of Social Media; but if you don’t do it, someone else will! Your area of concern should be who is controlling what is said about you in the market. Again, you can choose to be in it or not; either way, you are!”

Besides Social Media for Business, Magolnick also points out that there’s personal Social Media to consider. “Let’s say you run a small personal business, like in direct sales or network marketing; you can use Social Media to build leads and generate sales. How? It’s simple. The whole mantra of direct sales is working with a “warm market.” With Social Media you have access to multitudes of people who willingly tell you what they like, what they dislike and what their challenges are. You can join groups of people with common interests that could number in the thousands and you can spark emotion, debate, and warm and fuzzy feelings all with a simple quote, photo or video.”

Mike Magolnick has implemented the “symphony” himself, creating a social network with more than 25 million connections. His blog at www.Magolnick.com offers social media information, advice and tips and entertains an average of 10,000 visitors every day.

‘The Social Media Symphony’ is specifically all about how Social Media impacts businesses. The “Symphony” is simply an elegant way of describing the concerted connection between all of the popular social sites that help you manage your brand and achieve your marketing goals efficiently and very cost-effectively. The book is now available on Amazon -www.SocialMediaSymphony.com.

Magolnick has found success within Facebook, Twitter Youtube, linkedInas his blog site atMike Magolnick Social Media has more than 10,000 visitors and a social universe of 25,000.000 people. He used his personal social network to promote the book.

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The Critical Importance of Social Media for Business, an Expert’s Perspective by Emile Sutter

December 25, 2011 by  
Filed under Marketing

According to Author and Social Media Marketing Expert, Mike Magolnick, businesses that take advantage of social media resources working in “concert” can dramatically improve their brand management and customer engagement, not mention create leads and sales.

For businesses however it’s a whole different story…

You don’t have to put up a Facebook page or set up a Twitter account in order to be part of Social Media; but if you don’t do it, someone else will! Your area of concern should be who is controlling what is said about you in the market. Again, you can choose to be in it or not; either way, you are!”

Besides Social Media for Business, Magolnick also points out that there’s personal Social Media to consider. “Let’s say you run a small personal business, like in direct sales or network marketing; you can use Social Media to build leads and generate sales. How? It’s simple.

The whole mantra of direct sales is working with a “warm market.” With Social Media you have access to multitudes of people who willingly tell you what they like, what they dislike and what their challenges are. You can join groups of people with common interests that could number in the thousands and you can spark emotion, debate, and warm and fuzzy feelings all with a simple quote, photo or video.”

Mike Magolnick has implemented the “symphony” himself, creating a social network with more than 25 million connections. His blog at www.Magolnick.com offers social media information, advice and tips and entertains an average of 10,000 visitors every day.

‘The Social Media Symphony’ is specifically all about how Social Media impacts businesses. The “Symphony” is simply an elegant way of describing the concerted connection between all of the popular social sites that help you manage your brand and achieve your marketing goals efficiently and very cost-effectively. The book is now available on Amazon -www.SocialMediaSymphony.com.

Magolnick has found personal success within social media as his blog sitewhere he entertains more than 10,000 visitors a day.

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Learn What Link Building Is

December 23, 2011 by  
Filed under Marketing

Even though the phrase can be vague and broad, link building basically means to create what is called a hyperlink that leads someone away from a third party. Having a link on a social networking site that leads to your own website is a good example. Hyper linking steers potential customers where it is necessary. They are also helpful with increasing awareness, providing info to search engines as well as increasing credibility.

Links essentially build “property value” for your website on the web. There are a couple different kinds of hyperlinks. One type is called outgoing links. These can be utilized through reciprocal linking. Reciprocal linking is basically you get a hyperlink on someone else’s site and then you return the favor.

One other way to up the popularity of your site is by utilizing word of mouth. The technique is usually when a blogger posts your information in their place and redirects readers appropriately. Business listing websites do essentially the same thing.

If the methods are appearing difficult and confusing for you, you can clarify the techniques by visiting competing websites. You can usually get a good feel of how links were built and how the word was spread. You can also hire specialists to do the work for you. Either way works just fine.

Using keywords can also be quite productive. Keywords are words or phrases that pertain to information on your website or wherever you’ve been mentioned. They can also help steer potential customers where you’d like.

The use of keywords can be less obvious than links. You can find keywords in press releases, blogs, articles and everywhere else there are a few words. However, it is essential to remember to keep the content relevant. Otherwise the readers may be lead in a different direction than intended.

Each day increasing numbers of people use the Web for everyday tasks, thus a high rank in search engines is rapidly turning into an excellent marketing tool for any type of business. The better your online presence is, the larger your market base is and, obviously, revenues follow suit! If you’re looking at raising the market for your company, or if you’d simply like to know more about link building strategies” then check out SEOperks.

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Get Backlinks For Your Website

December 22, 2011 by  
Filed under Marketing

Backlinks help promote a blog or a website on the electronic media. Modern business methods have been redefined by the emergence of the internet, and blogs and websites have contributed towards the promotion of existing businesses along new avenues. The advice is to get backlinks and make an effort to connect to existing or potential customers in a big way.

However just hosting these sites is not enough to drive customers towards the product or service that the business wants to promote. These are an effective way to drive Internet traffic towards a particular site.

One of the most effective ways to do this is to fresh and useful content and use it to promote the website. Good and interesting content will convince people to visit the website and link to it. There are a number of social sites that are very useful in creating the links and these can be posted along with a small description of the product or service that is been promoted.

A number of sites pay for the content submitted by the people posting for them. Web directories also offer a good opportunity by linking these sites to them every time someone pays a visit. Advertisements can be posted on such pages and can automatically display such offers when viewers click on these pages.

Press releases are also a great way to attract online traffic. Links with other sites can also be exchanged and this will help in increasing the page rank. It is important to remember that the links that are received from others is relevant to the content that is available on the web.

A numerous set of visitors read articles posted in forums written by other customers or clients. This increases the visitor’s confidence about the products and the hits on the website increase. Any website can be deemed popular or not popular by simply back tracing the backlines. There are a number of ways to get the popularity level enhanced and one must do adequate research before proceeding to choose a suitable way.

Every day more and more people are using the Web for everyday tasks, thus a high rank in search engines is quickly becoming one of the most valuable assets for nearly any company. The better your online presence is, the larger your market base is and, obviously, revenues follow suit! If you’re looking at maximizing the potential of your business, or if you just want to learn more about how to get get backlinks” then check out SEOperks.

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A Quick Guide To SEO Link Building

December 20, 2011 by  
Filed under Marketing

Building back links is one of the most important steps when it comes to search engine optimization and making money online. If you fail to create them, you will probably have a very hard time ranking in search engines and getting visitors to your site. In this article we will look at different methods of SEO link building that you can implement.

The first type backlinking that we will look at is called article marketing. Article marketing has been very popular for many years and is still a very effective method of gaining links. Some of the article marketing directories include Go Articles, Article Alley, Ezine articles, Idea Marketers, Free Library and more. In order to get backlinked by these sites, you need to write a unique article and add your links and then submit them.

The next type of linking that we will look at is called blog commenting. When doing this, you need to exercise caution to not appear as though you are spamming websites in order to just get a backlink. You must leave a good comment that other people will find useful and will add value to the original blog post.

If you keep commenting on a related blog and start interacting with the blog owner, they will probably start to get interested in your site as well if it is in a similar niche. They will have a much more open mindset to exchanging links with you or even adding you to their blog roll.

The last method we will look at is guest posting. This is a great method to get one way links back to your site. You will have to contact other sites and ask if they will accept a guest post and pitch a story idea to them. If they like it, they will consent and you will get a link back.

There are lots of different ways of SEO link building and we have only scratched the surface. Make sure to research more about this topic and diversify your efforts.

Every day more and more people are using the Internet in their daily life, and so a good search engine ranking is quickly becoming one of the most valuable assets for nearly any company. The better your online presence is, the larger your market base is and, obviously, revenues follow suit! If you’re looking at raising the market for your company, or if you’d simply like to know more about SEO link building”visit SEOperks.com today!

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