The Essential Twitter Marketing Crash Course

September 17, 2011 by  
Filed under Education

If you like to stay on top of ways to promote your business, then you will definitely want to learn how to use twitter marketing correctly. Whether you’re business is on a corner or completely online, it can benefit by using this strategy to get more leads and make more sales. With Twitter, you have millions of potential customers which you can reach 24 hours a day.

People who have been using twitter for awhile have already figured out is very easy to get a huge following very quickly. These individuals who follow you will see each tweet you make because they have chosen to follow you in order to read what you post. With a little bit of work you can have thousands of people at your fingertips.

The very first thing you should do is decide the theme of your Twitter account. If you have a business then naturally your theme should match the market you target. You should make a new account which is about your business, and not your personal name. The exception to this rule is if you are attempting to brand yourself as an expert by name.

Starting from the beginning, branding your new Twitter account is very important. You want other users to see the name of your business and recognize immediately what it is you have to offer. Do not make your name something silly if you are trying to seriously market your product or service or you will not be taken seriously. You want to brand your name as being the one person to contact for what you have to offer.

Your profile is a powerful tool which can give more information about you or your business. For example, if you are a life coach, you would put enough information in your profile to let others know exactly who you are. Do not leave any doubt in the minds of your followers about the goods or services you provide.

Remember that Twitter is a social network, and not a device to spread spam. If you do not make useful posts, you will lose your followers, and more than likely, your account. In order to not be considered a spam account you have to space out your advertising tweets between posts which deliver good content. Every eighth post or so will give you plenty of time to add value and still be able to do your marketing. Spread all of your posts out over time, or no one will pay attention to you.

Twitter marketing is a highly effective online tool which can bring in traffic and sales to your website. Remember it is a social community which was created for people to communicate with one another, and not specifically for advertisers. Being a responsible marketer will make you welcome within this community and lead to more profits for you.

Want to know how to make the most out of your Twitter marketing? Take a look at this Twitter marketing course for all the information you’ll need.

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